I’ve been running a zipcode+100 mile search for only 2 days now and have had more than a dozen vehicles pop up. There are plenty of dealers that will do +$20K or lower — and deliver the vehicle even if you are hours away. Those asking $25/30/40K should be shunned. When I’m done with my own run through, I’ll post the list by dealer so you know which to avoid bothering with.
Do not go above the manufacturer’s suggested retail price.
I own a 23R, and it’s the best truck I’ve ever had. I paid $8,000 over MSRP for it. I previously had a 2021 Gen 3. Anyone who says the R isn’t worth the price is absolutely out of their mind!
I never would, but to each their own. It’s a free market.
I bought the R back in May and ended up paying over MSRP because in South Florida, one major dealer essentially monopolized all the Raptors in the area, controlling prices and supply. Sure, paying over MSRP isn’t ideal, but I don’t regret it for a second. I didn’t get the truck as an investment; I bought it because it brings me joy every time I see it and even more so when I drive it. While hating on the R is popular in this subreddit, I’ll play devil’s advocate—it’s a huge difference between the two. Something felt off about the new 37 Package costing over $90K, especially with an engine that’s nearly a decade old and the same one I had in my 2017 launch Raptor. Ford is clearly capable of getting more performance out of that awesome 3.5-liter engine, but they just choose not to, which was my biggest frustration. Strangely enough, the only thing I don’t like about the R is the seats, but those are the same as in the 37 Package anyway. In short, don’t always listen to people saying there’s not much of a difference between the two. I see plenty of Raptors, 37s, and even more TRXs, but I rarely see any R’s. They’re truly special trucks.
We have customers who walk in and drop $50k+ just to secure the first allocation of a new low-production or high-performance vehicle. Many smaller volume dealerships may only receive one allocation ever, which is where you often see the biggest markups. Larger volume dealers tend to have better profit margins and generally lower markups. We’ve had nearly a dozen Raptor R’s, with most going to people for whom money is no issue, and maybe 2-3 were actually sold at retail price. I find it amusing that a $20k markup is acceptable, but if it’s $25k over sticker, suddenly people want to grab their pitchforks! Lol. Personally, I don’t agree with markups, but that’s just how the industry operates, and has been for decades.
MSRP or less, always, for all vehicles.
Don’t fall into the trap. In 2021-2022, dealers pushed hard to create bidding wars for mass-produced, assembly-line vehicles, and it worked for a while. But with most supply chain issues now resolved, there’s no reason to let it happen again.
There’s nothing special about any specific R (or any other factory-built vehicle). It’s just a build code—a set of standard parts assembled to order or based on availability.
Or just get a regular raptor and spend less in tuning it to be almost as quick.
How are we looking at the 802A Raptors right now?
Wow, paying over MSRP just keeps the cycle going. The truck is basically loaded with aftermarket mods but still built on the same unreliable Ford frame, body, and electrical components. Oh well, at least a few dealership owners will be able to buy a lakeside cottage with all the extras.
Anything NOT an R and you can get it MSRP, as far as I can tell. Though, I have not gotten too deep in on those. The 35” regular Raptor you can get quoted under MSRP. (I used consumer reports search for that and it found one less than 15 miles from me… but I’m kind’a holding out for an R). Edit: there are PLENTY of 37” raptors out there. When searching for R’s and sorting by price, the 37” regulars show up next in the 93-95 msrp range. I have not really shopped those for final price,