I did a recent roundup of 2024 Ford F-150 Raptor R pricing (before ending up with a 2025 allocation anyway). STATES INCLUDED: NJ, NY, CT, MA, PA, DE, MD (scraps on edges of WV, NH)
The folks that were +$20,000 seemed pretty willing to wiggle a bit. The folks that were +$30,000 and up were often quite smug about it. The guy at +$40K seemed surprised when I told him he was the highest I had seen (at the time, anyway – only to find the +$50K guy later).
There were enough +$20K and under folks that there is zero reason to pay more than +$20K – I recommend you call those and offer what you think is reasonable and shoot your shot. Just pop in a zipcodes a little farther away from your house, +100 miles, and check the new inventory every now and then. Keep your own list of dealers and you’ll find one you can work with. If you want only ‘AT MSRP’ you are likely going to be on a multi-year waiting list. BUT those guys do exist! Granted, I had to call over 30 of them to find 3 like that… but they’re out there.
If you take nothing else from this, take this lesson – the guys willing to charge +$25K to +$50K over are also more likely to try to rip you on any other purchase. This list, for those +$25,000 and up, gives me a list of dealers to NEVER buy ANYTHING from or even consider buying from, ever again. That is valuable, imo.
If you live near the guys AT MSRP, those are the guys I’d seek to buy ‘any’ Ford from, over any other dealer.
I’ve listed ACTUAL vehicles I found via ford’s FINDER function (latter half of August through Labor Day weekend, 2024). For the most part, the MSRP was between 113-115K, almost all have the twin moonroof, the rest vary by spray in liner, tonneau cover and other small things.
From high to low… first, in lower Earth orbit…
MSRP+$50,000 Manderbach Ford (Hamburg, PA) - blue,114msrp+$50,000
MSRP+$40,000 Herb Chambers Ford (Braintree, MA) — black,114msrp+$40,000
MSRP+$35,000 Kenny Ross Ford South (Pittsburgh, PA) - green,114msrp+$35,000
Then just merely stratospheric… this seems to be the sweet spot for richer neighborhoods or those that think no one else around has anything…
MSRP+$30,000
Ford of Londonderry (Londonderry, NH) -black,113msrp+$30,000
Tasca Ford (Seekonk, MA) — black,115msrp+$30,000
Simmons Rockwell Ford of Bath (Road Bath, NY) - red,114msrp+$30,000
Starks Ford of Queens (Queens, NY) - white,115msrp;+$30,000 (same vin on autotrader only shows msrp; terrible!)
Ford of Port Jefferson (Port Jefferson Station, NY) - black,114msrp+$30,000
Colonial Ford (Danbury, CT) - black,116msrp+$30,000
Family Ford (Netcong, NJ) - black,115msrp+$30,000
Pohanka Ford (Salisbury, MD) - white,113msrp+$30,000
Miracle Ford (Tamaqua, PA) - black,115msrp+$30,000 (sold already)
Paoli Ford (Paoli, PA) - black, 114msrp+$30,000
MSRP+$25,000
Grieco Ford (Raynham, MA) — blue,114msrp+$25,000-$27,000
Colonial Ford (Plymouth, MA) — black,114msrp+$25,000 (also has sister location in Danbury, CT)
Park Ford of Mahopac (Mahopac, NY) - black,115msrp+$25,000
Shaker’s Family Ford (Middlebury, CT) - black,114msrp+$25,000
Friendly Ford of Hamilton (Hamilton, NY) - green,113msrp+$25,000
Freehold Ford (Freehold, NJ) - green,115msrp+$25,000
MSRP+$22,000 Preston Ford (Hurlock, MD) - HAS 6 VINS coming in!,black/grey/green,all 114msrp+$22,000 firm
MSRP+$20,000
Sunshine Ford (Newburgh, NY) - white, 115msrp+$20,000
Portsmouth Ford (Portsmouth, NH) — black,115msrp+$20,000
Haldeman Ford (East Windsor, NJ) - pop green,115msrp+$20,000 (SOLD) Blue w orange rings, 116msrp+$25,000 (SOLD) 609-528-4504
Tom’s Ford (Keyport, NJ) - black,113msrp;+$20,000 flexible (sold already)
Gengras Ford (Plainville, CT) - red,114msrp+$20,000
Ruge’s Ford (Rhineback, NY) - blue,msrp113K+$20,000 [flexible; try +$10-15K]
MSRP+$10,000-15,000
Fullerton Ford (Somerville, NJ) - black,114msrp+$15,000 [flex’d from +$20K; won’t last!]
Bethlehem Ford (Bethlehem, PA) - grey, 114msrp+$10,000 [Sold already]
MSRP + $0 – ie AT MSRP
Klaben Ford (Kent, OH) - black,graphics delete,114msrp (was pre-sold) AT MSRP (33 people in list… they don’t sell over msrp; free to join list; but may be waiting a very long time)
Danvers Motor Co (Danvers, MA) -blue,no liner,113msrp (was pre-sold) AT MSRP, $500 refundable deposit in PERSON to sign up (like 3 people on list); manager was a bit difficult to connect to about this, so I gave up… it was not remotely close to me for a drive just to sign a form (why no DocuSign? or fedex even?)