Actual F-150 Raptor R prices (over MSRP) ; MD->MA

I did a recent roundup of 2024 Ford F-150 Raptor R pricing (before ending up with a 2025 allocation anyway). STATES INCLUDED: NJ, NY, CT, MA, PA, DE, MD (scraps on edges of WV, NH)

The folks that were +$20,000 seemed pretty willing to wiggle a bit. The folks that were +$30,000 and up were often quite smug about it. The guy at +$40K seemed surprised when I told him he was the highest I had seen (at the time, anyway – only to find the +$50K guy later).

There were enough +$20K and under folks that there is zero reason to pay more than +$20K – I recommend you call those and offer what you think is reasonable and shoot your shot. Just pop in a zipcodes a little farther away from your house, +100 miles, and check the new inventory every now and then. Keep your own list of dealers and you’ll find one you can work with. If you want only ‘AT MSRP’ you are likely going to be on a multi-year waiting list. BUT those guys do exist! Granted, I had to call over 30 of them to find 3 like that… but they’re out there.

If you take nothing else from this, take this lesson – the guys willing to charge +$25K to +$50K over are also more likely to try to rip you on any other purchase. This list, for those +$25,000 and up, gives me a list of dealers to NEVER buy ANYTHING from or even consider buying from, ever again. That is valuable, imo.

If you live near the guys AT MSRP, those are the guys I’d seek to buy ‘any’ Ford from, over any other dealer.

I’ve listed ACTUAL vehicles I found via ford’s FINDER function (latter half of August through Labor Day weekend, 2024). For the most part, the MSRP was between 113-115K, almost all have the twin moonroof, the rest vary by spray in liner, tonneau cover and other small things.

From high to low… first, in lower Earth orbit…

MSRP+$50,000 Manderbach Ford (Hamburg, PA) - blue,114msrp+$50,000

MSRP+$40,000 Herb Chambers Ford (Braintree, MA) — black,114msrp+$40,000

MSRP+$35,000 Kenny Ross Ford South (Pittsburgh, PA) - green,114msrp+$35,000

Then just merely stratospheric… this seems to be the sweet spot for richer neighborhoods or those that think no one else around has anything…

MSRP+$30,000

Ford of Londonderry (Londonderry, NH) -black,113msrp+$30,000

Tasca Ford (Seekonk, MA) — black,115msrp+$30,000

Simmons Rockwell Ford of Bath (Road Bath, NY) - red,114msrp+$30,000

Starks Ford of Queens (Queens, NY) - white,115msrp;+$30,000 (same vin on autotrader only shows msrp; terrible!)

Ford of Port Jefferson (Port Jefferson Station, NY) - black,114msrp+$30,000

Colonial Ford (Danbury, CT) - black,116msrp+$30,000

Family Ford (Netcong, NJ) - black,115msrp+$30,000

Pohanka Ford (Salisbury, MD) - white,113msrp+$30,000

Miracle Ford (Tamaqua, PA) - black,115msrp+$30,000 (sold already)

Paoli Ford (Paoli, PA) - black, 114msrp+$30,000

MSRP+$25,000

Grieco Ford (Raynham, MA) — blue,114msrp+$25,000-$27,000

Colonial Ford (Plymouth, MA) — black,114msrp+$25,000 (also has sister location in Danbury, CT)

Park Ford of Mahopac (Mahopac, NY) - black,115msrp+$25,000

Shaker’s Family Ford (Middlebury, CT) - black,114msrp+$25,000

Friendly Ford of Hamilton (Hamilton, NY) - green,113msrp+$25,000

Freehold Ford (Freehold, NJ) - green,115msrp+$25,000

MSRP+$22,000 Preston Ford (Hurlock, MD) - HAS 6 VINS coming in!,black/grey/green,all 114msrp+$22,000 firm

MSRP+$20,000

Sunshine Ford (Newburgh, NY) - white, 115msrp+$20,000

Portsmouth Ford (Portsmouth, NH) — black,115msrp+$20,000

Haldeman Ford (East Windsor, NJ) - pop green,115msrp+$20,000 (SOLD) Blue w orange rings, 116msrp+$25,000 (SOLD) 609-528-4504

Tom’s Ford (Keyport, NJ) - black,113msrp;+$20,000 flexible (sold already)

Gengras Ford (Plainville, CT) - red,114msrp+$20,000

Ruge’s Ford (Rhineback, NY) - blue,msrp113K+$20,000 [flexible; try +$10-15K]

MSRP+$10,000-15,000

Fullerton Ford (Somerville, NJ) - black,114msrp+$15,000 [flex’d from +$20K; won’t last!]

Bethlehem Ford (Bethlehem, PA) - grey, 114msrp+$10,000 [Sold already]

MSRP + $0 – ie AT MSRP

Klaben Ford (Kent, OH) - black,graphics delete,114msrp (was pre-sold) AT MSRP (33 people in list… they don’t sell over msrp; free to join list; but may be waiting a very long time)

Danvers Motor Co (Danvers, MA) -blue,no liner,113msrp (was pre-sold) AT MSRP, $500 refundable deposit in PERSON to sign up (like 3 people on list); manager was a bit difficult to connect to about this, so I gave up… it was not remotely close to me for a drive just to sign a form (why no DocuSign? or fedex even?)

This is ridiculous. In 2023, when the first supercharged V8 Raptor was released, it made some sense that demand was greater than supply. I joined a waitlist, waited patiently, and paid the sticker price for mine, but it took over a year to get it.

Now, I don’t understand the markups at all. Ford is either allowing too many vehicles to be sold to dealerships as inventory or doing nothing to regulate pricing.

I can’t wait for the day when buying cars becomes a completely digital process, eliminating the middlemen. Ford is getting the invoice price for every Raptor R sold, and the markups only benefit the dealerships.

Jordan Ford in South Texas (San Antonio) had a markup of $20k. That’s what I ended up paying for my 2023 model.

Thanks for sharing this. I did a similar exercise (even contacted some of the same dealerships) and found the same results. The lowest ADM I could find for a truck in stock was $20k.

I bought one for $15k over in Cincinnati last month. It was an unclaimed allocation, and I managed to make a few changes before it was built. I’ve been on a list for an MSRP deal at my main Ford dealer for a year, but there are several people ahead of me, and so far, they’ve only received one.

Alpha, your list is incredibly detailed and insightful. Our economy is on the verge of a major shift. We’re entering a cycle that will likely drive down both MSRP and over-sticker prices. Take the Raptor R, for example—last year, fewer than 40 were available on sites like Auto Trader, but now there are over 300 2023-2024 models in inventory, both new and used (with under 10K miles). This is just the start, and dealerships will have to adapt.

Key factors include:

  • Reduced consumer purchasing power
  • Rising inventory costs
  • Increased competition

All of this is reshaping consumer preferences.

Things will likely worsen before improving. By November 3rd, when Q3 earnings are announced, we’ll see layoffs, and by year-end, there could be more significant changes. By December, 2024 models might even be available at MSRP.